Brainstorming

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Kathy Brocker
Spring, 2000
Dr. Marianne Dove

 

 

Citation: Paulus, P.B. & Paulus, L.E.(1997).  Implications of research on group brainstorming for gifted education. Roeper Review, 19 (4), 225-29.

 

Critique of Journal Article on Group Brainstorming for Gifted

 

          Group brainstorming has become the technique de jour. The question this article looks at is “Does group brainstorming deserve the admiration and laurels many educators are bestowing on it?”

            First, what are the ground rules for effectively using group brainstorming? To start, it is imperative that four basic rules be strictly adhered to:  1) come up with as many ideas as possible, 2) all ideas are accepted without initial judgment, 3) the crazier the idea, the better, 4) build on each other’s ideas. “Osborn (1957) claimed that group brainstorming using these procedures, doubles the number of ideas generated compared to individual brainstorming.”  The many advantages of group brainstorming are obvious. The many experiences individuals bring to the group, add more resources to draw from.  Sheer excitement of total involvement adds to the motivation of group members. The social exchange and positive feedback stimulates members to maximize their performance and in some cases to compete with other members to surpass each other for the most creative idea.

            With all this positive flow of ideas, most would assume that group brainstorming is the most effective means to obtain fresh ideas. According to controlled studies comparing group brainstorming to individual brainstormers, it is surprising to note that there were “50% fewer ideas than solitary brainstormers and fewer high quality ideas (Stroebe & Diehl, 1994;Mullen, Johnson, & Salas, 1991)” Studies by Torrance (1970; 1971; 1974) have shown that groups of two are more effective than solo brainstormers.  The reader is cautioned that these findings were tentative as he only compared pairs to individuals and not to groups. As the number of participants in the group is increased, the effectiveness of brainstorming decreases.

            The question now is ” Why did the group fail?”.  While these findings were initially surprising and disappointing, a closer look finds the answers fairly simple and obvious.  As a member of a group, the individual is not personally held accountable for results. The “Slacker Syndrome” invades the process. What is the motivation to be the best that you can be, when you have a number of others to carry the burden and the blame? In a group setting, it is necessary to “wait your turn to talk” which may result in forgetting what you were waiting to say. The last variable is personalities. In the most favorable situation, all members would work amicable together, with no bullies or floor hogs. No member would be too shy or insecure to venture forward an idea.  This utopia group is rare if it exists at all.

            Looking at the research presented so far, we might conclude that group brainstorming is not as effective as pair brainstorming. Pair brainstorming is more effective than individual brainstorming. Individual brainstorming is more effective than group brainstorming. It would seem the area that is most fertile to explore for improvement would be group brainstorming. The most apparent area of change is individual accountability. The question seems to be how does one monitor participation without causing individuals to feel their responses are being evaluated? This would surely lead to apprehension in some and be counterproductive to the flow of creativity. Also it would be very difficult for one teacher to effectively monitor a number of groups fairly. One solution would be to have one member of each group act as a monitor or have the group evaluate the contributions of each other within the group. This may resolve the question of accountability within the group, but what of the question of being in a group at all.  When dealing with gifted students, who tend to be more self-aware, giving the student the choice of working in a group, in pairs or alone may be an answer to more effective brainstorming.

            In this age of technology, computers were also mentioned as a means for more effective brainstorming. It was noted that large numbers of student would be able to type in ideas without having to wait their turns as in traditional groups. They would also be able to view large number of other ideas along with their own. There would be less of a social burden with verbal judgments or even subtle criticism found in body language. While this prospect presented nothing but positive outcomes, in many cases it would be totally unrealistic. The cost and availability of equipment would make it an unobtainable solution for many schools.

            With all the evidence on the effectiveness of group brainstorming being less than glowing, why do so many educators support it’s use and continue to extol it’s virtues? It may be the many positive effects that this activity provides. The excitement and social interaction in many cases is contagious. The high level of activity often stimulates high level of response activity between the members. Those participating often report positive feelings about what was gain and their own personal involvement. One of the primary reasons cited by participants for less than satisfactory results is the lack of sufficient time. “When long brainstorming sessions are used in order to provide more adequate time for group members, groups can attain levels of performance similar to that of nominal groups (Kanakar & Rosenbaum, 1972)” It was suggested that after an extended brainstorming session, the participant have the opportunity to be involved in an individual brainstorming session. This allows the participant to explore ideas that may have been stimulated in the group session. Research found that a mixture of group and individual brainstorming was most effective. Also it was more beneficial if the individual session follows the group session rather than precede it.

            This article does admit that there is no empirical evidence that group or individual brainstorming is particularly suited to the gifted student. However certain assumptions might be made because of the typical characteristics of gifted students. Due to the short amount of time available to deal will large amounts of information and formulate various solutions to a problem, the student must have the ability to listen to other ideas while formulating ideas of his own. The gifted student is more adapt at handling high volumes of information while listening and formulating ideas. For these reasons it is suggested that a mixing of gifted student with general population students does not work well. As the gifted student tends to function comfortably at a higher rate, he squeezes out the regular student in a brainstorming session. Group brainstorming presently seems to be a less effective means to generate high quality ideas, however it does serve a purpose in creating group cohesion while being an enjoyable and stimulating learning activity.

   

 

 
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Last modified: December 15, 2000